That means understanding the way you need your site to perform by way of SEO, in addition to web site structure and navigation, paths to conversion, and so forth. For a college whose motto is “The World Needs More Cowboys,” a chatbot named Cowboy Joe makes plenty of sense. Cowboy Joe does a good job of answering questions and directing users to relevant information. The solely thing keeping this chatbot from the winner’s pedestal is its lack of conversion or information assortment technique.
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